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The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon, Ted McKenna
- The JOLT Effect: How High Performers Overcome Customer Indecision
- Matthew Dixon, Ted McKenna
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780593538104
- Publisher: Penguin Publishing Group
Free ebook text format download The JOLT Effect: How High Performers Overcome Customer Indecision 9780593538104 English version
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
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The JOLT Effect: How High Performers Overcome Customer Indecision, written by the bestselling author of The Challenger Sale, Matt Dixon and co-author Ted
Matthew McKenna: Books - Amazon.com
The JOLT Effect: How High Performers Overcome Customer Indecision. by Matthew Dixon and Ted McKenna | Sep 20, 2022.
The JOLT Effect: How High Performers - Tattered Cover
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to
The JOLT Effect - Booktopia
Buy the eBook The JOLT Effect, How High Performers Overcome Customer Indecision by Matthew Dixon online from Australia's leading online eBook store.
Ted Matthews - Professional & Technical: Books - Amazon.ca
The JOLT Effect: How High Performers Overcome Customer Indecision Pre-order Price Guarantee. This title will be released on September 20, 2022. 2
The JOLT Effect: How High Performers Overcome Customer
The JOLT Effect: How High Performers Overcome Customer Indecision (English Edition) Kindle版 · Kindle版 (電子書籍) ￥2,747 獲得ポイント: 27pt 今すぐお読み
The JOLT Effect - Booktopia
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The JOLT Effect: How High Performers Overcome Customer
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to
Ted McKenna: Kindle Store - Amazon.com
The JOLT Effect: How High Performers Overcome Customer Indecision This title will be released on September 20, 2022. Pre-order with
The JOLT Effect: How High Performers - Google Play
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
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